BEHIND THE DESIGN
HEAVYWEIGHT CREW
The classic American t-shirt. It just keeps getting better.
Inspired by engineering and the manufacturing history of Michigan, even as a young apparel company, we’re always looking for ways to improve what we create. We’re proud of the first Heavyweight Crew we sold, but we wouldn’t be standing by our commitments and promises if we settled for “good enough.” That’s why we continue to bring in more advanced technology and automation into our factory, and we continue to revisit and redesign our products to be even better.
We replaced the seam tape down the length of the shirt with active seams so the shirt moves with you, making the shirt even more comfortable. Engineered like sportswear and designed for everyday life, the Heavyweight Crew will (still) easily be the softest and most durable tee in your closet.
HEAVYWEIGHT SUPIMA COTTON
Our signature 100% Supima cotton fabric is knit in North Carolina with an extra long unique staple fiber. This fiber is key to the unbeatable stretch, softness and color retention of our tees. Supima cotton is the best of the best, representing 1% of the cotton grown in the world. It’s heavier, softer and more durable than the cheaper industry standards (such as jersey blends and pima cotton) yet most companies won’t invest in it. Supima cotton is the best quality cotton money can buy and results in comfort and softness you won’t believe until you feel it for yourself.
Jackie Attaching Women's Crew Neck Collar +
Reinforced Seams
Reinforcing seams requires an extra, time-consuming and costly step few garment companies are willing to take. After the initial serge, we run a second stitch to lock in the seam, eliminating the risk of unraveling loose thread and extended the life of the shirt. Reinforced seams around the collar, shoulders, sleeves and bottom hem of the shirt gives added strength to the parts of the shirt that experience the most stretch and strain from daily use.
Jackie Attaching Women's Crew Neck Collar +
Flat Side Seams
Flat seams, or active seams, are just what the names suggest - they lay flat against the skin and were created specifically for motion and tension and are therefore typically used in athletic-wear. Active seams have more than twice the stretch and resilience of traditional seam types and allow for a better fit without restricting movement. We used these seams down the length of the sides and the sleeves to minimize twisting and torquing of the fabric as you move throughout your day. In addition, their ability to lay flat against the skin means more comfort and no unflattering bumps or snagging along the sides of your shirts.
Ribbed Fitted Collar
Improving the neckline of a tee may seem unworthy of so much attention, but you’ll be thankful we disagree. By infusing 2% lycra into the ribbed fabric, your collar stays crisp and fitted while giving the fabric a subtle textural contrast to the rest of the shirt. The collar won’t get stretched out after putting your shirt over your head or onto a hanger. The fitted collar of a men’s classic crew tee with a cropped cut is the perfect balance of sexy and casual.
Tailored Sides
After asking around, it was clear that men were frustrated in the way the industry standard for classic crew-neck tees was essentially a box and if you wanted any sort of tailoring, it came with a higher price tag. So we made our Heavyweight Crew with slightly tailored sides for a better and more flattering fit. Attention to detail and fit shouldn’t be reserved only for a tailored suit but rather something you can enjoy every single day.
Tagless label
To be sure you never have to experience that annoying tag rash many shirts cause, we just don’t sew in a tag. Instead, they’re stamped on so you won’t even know it’s there.
Jackie Attaching Women's Crew Neck Collar +
Behind The Design: Men's Modern Crew
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Behind The Design: Men's Modern Crew

The urban-inspired tee is an updated take on the classic Heavyweight Crew. Find out how we built the Men’s Modern Crew so you never have to sacrifice quality and comfort for style.

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“The best way to predict your future is to create it.”

Abraham Lincoln